How can we encourage active lifestyles in Britain?

Choose your own adventure

Remember Choose Your Own Adventure books? Where the fate of the hero lies in your hands? Will you choose to go through the woods, back to the boat or fight the double-headed dragon? Well, now you get to do it all again. But this time you’re the hero, and it’s in real life.

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What theme of the Active Lifestyles challenge does your idea address? : Theme 3.Enabling New Behaviours

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How can we encourage active lifestyles in Britain?

Novel Walk: A playful mobile experience

We have been thinking about what people respond to in life. What makes people engage and change their behaviour and what captures their imaginations. For us we believe stories and physicalising content might be the answer to this challenge. We wish to mix the art of storytelling with technology and geography, interweaving it into our local surroundings. The experience would be delivered through a mobile app and would ...more »

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What theme of the Active Lifestyles challenge does your idea address? : Theme 1.First Hurdles

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